Sound Transit Business Mitigation
The Sound Transit Committee budgeted $104,000 for business mitigation programs, which included a staffing budget of $27,000 for 2013. Below is a chart of the budget vs. actual spending. Specific information on the areas and how the money was spent are spelled out completely following this overview.
Marketing & Promotions
Business Technical Assistance
The discrepancies between projected and actual budget are due to an underspending on staffing and sponsorships and overspending on the BTA program. Overall, the actual budget came in under budget by $4,189.17.
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In the fall of 2008 the Capitol Hill Chamber of Commerce and Sound Transit entered into a mitigation agreement intended to support the Capitol Hill and Broadway business communities during the construction of the Capitol Hill North link light rail station. The Capitol Hill Chamber of Commerce, representing the business community of Capitol Hill and acting as the administrator of the Broadway Business Improvement Association, negotiated with the Sound Transit community outreach team to create a proactive mitigation contract that would meet the direct needs of the Capitol Hill merchant community. The Chamber’s goal in negotiating that contract was to not only help the businesses district survive the construction process but, to prosper during said process.
The mitigation funds were designated in three different areas:
· Marking & Promotion
· Business and Technical Assistance
· Programs in collaboration with the higher education institutions in the district (Seattle Central Community College and Seattle University)
In 2012, the programs with higher education institutions were discontinued and the money attached to the line item was transferred to the Marketing & Promotion area. Beginning in September 2012, a staffing amendment was agreed upon and Michelle Hippler was hired to manage the Business Mitigation efforts with a funding stream of $27,000 a year.
The decision to discontinue the Business and Technical Assistance program was made in December 2013 due to low attendance vs. expenses and the anticipation of increasing marketing and promotion efforts in the last two years of the contract. The 2014 Budget reflects these changes.
As of December 2013, the area for funding now only includes:
· Marketing & Promotions
- Membership + Directory
- News & Deals
- Broadway BIA