Improving Email PromotionsName: Improving Email PromotionsDate: February 6, 2017Event Description:
Email is still one of the most effective and powerful ways to promote your business with current and prospective customers, but are you using it effectively?
Learn how to improve your email promotions and responses with meaningful testing and tracking.
During this class, you'll discover new ways to improve your email promotions, including:
- When to email
- What to email
- Testing email copy
- Analyzing email response rates and getting bench marks for open rates and click through rates
As part of this class, you'll have the opportunity to:
- Gain an overview and understanding of how email promotion works and how email promotions are sent to prospective and existing customers
- Gain practical, how-to knowledge of the best times to email, best days to email, and how to test email copy
- Learn how to write effective email copy
- Learn how to avoid spamming people, how to target emails to the interests of people, and how to follow up with those people interested in one’s products or services
- Gain a technical understanding of open rates, click through rates, conversion rates, how commercial email vendors function, and what data to analyze to improve one’s email promotions.
This class will provide you with a basic introduction to email promotions, but if you are advanced, the expert instructor can provide you with even more insight and guidance.
This course is part of our Digital Marketing Certificate program.
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