Digital Marketing CertificateName: Digital Marketing CertificateDate: February 6, 2017Event Description:
Marketing itself has transformed to take advantage of the powerful tools provided by the internet, and digital marketing is essential for any organization -- large corporations, small businesses, non-profits, government agencies, and more.
Gain a fundamental understanding of core digital marketing practices during this 3-month certificate program, which is comprised of the following individual classes:
Email is still one of the most effective and powerful ways to promote your business with current and prospective customers, but are you using it effectively? Learn how to improve your email promotions and responses with meaningful testing and tracking.
Your website is one of the main ways your customers interact with your business -- is it performing effectively? Learn how to boost your website's traffic through analysis, tools, writing, design, and more.
Learn how to make online advertising work for you and your organization! This class will guide you through Google and Facebook pay-per-click advertising.
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